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Taking Creative Risks to Pilot Breakthrough Business Solutions

An Uncommon Collaboration of Diversely Skilled Mars Associates

Mars knows the value of thinking outside the box — of bringing together minds from a wide variety of different backgrounds and working collaboratively towards uncommon solutions. That’s why we’ve invested in Catalyst for more than five decades.

See our Catalyst blog here

Catalyst is comprised of a diverse group of innovators. This uncommon collaboration of experts works to conceptualize, develop and pilot breakthrough business solutions. It is partly thanks to our Catalyst team that Mars is able to remain in the thought leadership space.

Catalyst strives to, first and foremost, improve the world by helping to deliver company growth through several different tactics:

  • Harness abstract ideas and transform them into strategies
  • Tap into an uncommon collaboration of associates and fellows from different backgrounds, nationalities and walks-of-life
  • Bring together people with a common passion to leverage values, science and knowledge

The scientific and business communities continue to recognize Catalyst as a cutting-edge endeavor, producing work Mars can consistently be proud of.

Catalyst Labs

Inside Catalyst Labs, innovative concepts and theories are brought to life. Teams are able to take the conceptual and transform it into big-impact strategies that fit seamlessly into Mars.

Catalyst Labs is known for creating groundbreaking initiatives. For instance, it recently created a cutting-edge data methodology that has doubled the impact of our advertising.

Economics of Mutuality

The Economics of Mutuality (EoM) is a long-term research program undertaken by Mars Catalyst. Mars Catalyst developed this form of innovative management thinking designed to enable business to work for the good of all and to prosper.

By looking at measures which are broader than companies traditionally use the horizons are broadened in scope and impact – potentially over the complete value chain. Instead of traditional business measures, what if we examined performance based on four key forms of capital.

  • Human Capital:  Expressed in terms of individual wellbeing in the workplace
  • Social Capital: Expressed in communities, based on personal interactions
  • Natural Capital: Expressed in nature, through the resource consumption
  • Financial Capital: Expressed by a set of metrics that measure profit

EoM’s new metrics and stakeholder-oriented management practices are designed to boost business performance and help solve today’s business challenges across the entire spectrum of engagement – but at a profit and at scale.

This approach can help recapture lost trust, securing the continued freedom of business to operate. Its starting point is that businesses are parts of larger ecosystems, and as such, have responsibilities to individuals, communities and natural resources that all contribute to business performance.

In addition to presenting its research to partners like Oxford University’s Said Business School and the Responsible Business Forum, Catalyst has also helped to spearhead several pilot initiatives in Kenya, The Philippines, Colombia and The Ivory Coast.

EoM is also influencing Mars’ broader approach. It is reflected it our Sustainable in Generation Plan and contributes, in particular, to the Thriving People Pillar where we are committed to improving the lives of million people in our value chain.

Read the Official Mars Position on the Economics of Mutuality

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