nourishing wellbeing at Mars

Ensuring Healthier, Happier Lives

We believe people should have access to the products and information they need to ensure healthy lives, and we’re proud our products and services offer a range of benefits, from nutrition to oral care to just plain fun. Beyond the food and drinks we produce for people, we’re also delighted to offer a growing array of foods and services for pets too.

Our Nourishing Wellbeing ambition is to advance science, innovation and marketing in ways that help billions of people and their pets lead healthier, happier lives.

Nourishing Wellbeing Goals

We’re making it as easy as possible for Mars products to be part of a healthy lifestyle.

The core focus areas of our nourishing wellbeing ambition are: food safety and security, product and ingredient renovation, and responsible marketing. At Mars, we know that advancing nutrition, health and wellbeing is essential to our growth.

Within our very diverse portfolios we will nourish wellbeing in the following areas:

  • For our Business: Advancing science and collaboration that will improve food safety & security and, therefore, health around the world, including those most in need and low-income populations
  • For our Food business: Delivering consumption of a billion more healthy meals by 2021
  • For our Confectionery business: Making, marketing, portioning and labeling all of our products in a way that helps consumers limit intake of sugar and trans fats while still delivering a delicious treat
  • For our Petcare business: Creating a better world for pets and the people that love them through nutritious pet food, high-quality veterinary services and research on the benefits of human/animal interaction and access


At Mars, we know that advancing nutrition, health and wellbeing is essential to our growth. And as we set our sights on our core focus areas, we are holding ourselves accountable with ongoing research and action. Learn more about how we are planning, tracking and managing our nourishing wellbeing ambition goals.

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Food Safety & Security

Through innovation, collaboration and world-class quality-control practices, our goal is to mitigate food safety and security risks around the world.

Learn how Mars is fighting contamination and under nutrition by focusing on Food Safety & Security

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Product & Ingredient Renovation

We are investing in science and product design to improve the nutrition of our products while making them the right size for the eating occasion.

Learn more about our scientific approach to Product & Ingredient Renovation

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Responsible Marketing

Our global brand presence is a responsibility we take seriously, which is why our aim is to market our products in ways that will help billions of people lead healthier, happier lives.

See how our past and present actions are redefining the way we think about Responsible Marketing

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